... And now you will say 'I have learned a very good trick. I know how to deal with unpleasant feelings, how to make them come to an end quickly: I won't term them'. But will you do the same with regard to pleasant feelings? I am afraid you won't. Because, you want pleasant feelings to continue, you want to give substance to pleasant sensations, you want to maintain them. Therefore, you will keep on giving them names. But that does not lead anywhere; because, the moment you give a name, a term, to a feeling which is pleasant, you are inevitably creating the opposite, and therefore you will always have the conflict of the opposites. Whereas, if you don't name, term, label, a sensation, whether pleasant or unpleasant, they both wither away; and therefore the thinker, who is the creator of the opposites, comes to an end. Then only shall we know what love is, because love is not a sensation. You can name it, but when you name it, you are naming the sensation of love, which is not love. When you love somebody, what happens? When you think about a person, what happens? You are really dealing with the sensation of that person; you are concerned with that sensation, and the more you give emphasis to sensation the less there is of love.
Public Talk, February 29, 1948